FlightPath Labs
Leadership Through Innovation

Why bother with FlightPath Labs?

It’s simple! If we’re not growing and innovating we’re stagnating — it’s a choice. If we don’t isolate engineering resources to focus on new customer problems with the freedom to try things new and use customers to drive new ideas. We build the first version and bring it to handful of customers and hear what they say and go back and re-do things completely. We try, fail and try again and the cool thing is we are all passengers and users.

Why build your own technology?

There are loads of maps out there!

What’s out there doesn’t meet airline needs! Airlines want highly customizable map technology that showcase their brand, content, and their aircraft and operates in a disconnected environment. Internet maps don’t work well offline and can’t be branded with customized navigation, content, borders, aircraft details and place names. Our technology can, and it was all built in our labs.

So we made some technology decisions to meet these unique needs including:

  1. Taking the most accurately calibrated Earth-observing imagery from NASA’s Landsat 7 and 8 satellites and pre-processing them for GPU optimization for speed and memory consumption using OpenGL renderings. This gets you a stunning 3D map on a 10-year-old monitor!
  2. We build all of our business logic for LINUX, iOS or Android to run anywhere.
  3. We separate the core map engine from the presentation layer, which allows us to create a customized and unique GUI experience for every customer.
  4. We designed a system for content that manages each asset based its size. This way we can package satellite images and street maps that take a longer time to load and transport them differently, from changing daylight saving rules, borders or place names.
  5. We’ve invested in multiple patents for Onboard Location-Based In-Flight Entertainment and Information.
Why expand map functionality?

All passengers are on the move and are prepared to consume services related to their travel experience. “Are we there yet?” is why in-flight maps were born, but there are dozens of passenger use cases that can be enabled by smart devices and location-aware technologies.
We define how passengers will interact with location-based applications to achieve a specific goal. These goals require us to expand our functionality to deliver real world use cases like:

The Missing use Cases

The Missing use Cases

“Location-based services powered by mobile devices will create a paradigm shift for the in-flight passenger experience.”

What makes you think anyone will use these apps?

The Internet has formed consumer habits on the ground and now it’s time to let passengers do the same things in the air. Passengers’ expectations for what they can do inflight are increasing rapidly. Our lab knows this. We maniacally track market developments and listen to air travelers’ ideas to create applications that make a difference to passengers. If our apps don’t make a difference nobody will use them. It’s clear the opportunity is here:

  • • There were 3.8 billion air travelers in 2016 and it’s growing by a couple hundred million a year.
  • • There are two billion smartphone users and airlines need to capitalize on mobile usage inflight.
  • • In-destination spend on services exceeds $500 billion annually for ground transportation, tours and attractions, last minute hotels, dining and more.
  • • By 2025 the sharing economy will earn $335 billion* powered by advances in location technology and the capabilities associated with geo-data.