It’s simple! If we’re not growing and innovating we’re stagnating — it’s a choice. If we don’t isolate engineering resources to focus on new customer problems with the freedom to try things new and use customers to drive new ideas. We build the first version and bring it to handful of customers and hear what they say and go back and re-do things completely. We try, fail and try again and the cool thing is we are all passengers and users.
What’s out there doesn’t meet airline needs! Airlines want highly customizable map technology that showcase their brand, content, and their aircraft and operates in a disconnected environment. Internet maps don’t work well offline and can’t be branded with customized navigation, content, borders, aircraft details and place names. Our technology can, and it was all built in our labs.
So we made some technology decisions to meet these unique needs including:
All passengers are on the move and are prepared to consume services related to their travel experience. “Are we there yet?” is why in-flight maps were born, but there are dozens of passenger use cases that can be enabled by smart devices and location-aware technologies.
We define how passengers will interact with location-based applications to achieve a specific goal. These goals require us to expand our functionality to deliver real world use cases like: